Haley Saich

Marketing Communications & Social Media Strategy

 

About Me

Hello! I am Haley, a senior at Chapman University in Southern California. My passion for people, creativity, and innovation led me to choose a major in Business Administration, with an emphasis in Marketing and a minor in Public Relations. 

 

Like many others, my 2020 summer internship was cancelled due to COVID-19. This provided me the opportunity to become a Facebook Certified Digital Marketing Associate, which enhanced my Facebook Advertising expertise and led me to reach out to small businesses who need digital marketing assistance. I currently assist two small businesses in managing their social media strategy, content optimization, and digital advertising strategies.

 

As I enter my final year of undergrad, I look forward to taking Marketing Analytics, Consumer Behavior, and completing the Bloomberg Applied Statistical Analysis Certificate. When I am not at school, you will find me discovering new restaurants with friends, traveling to new places, or staying active in the mountains with my family. I am actively looking for new graduate job opportunities that I can pursue post graduation.

 

Work Experience

July 2020 - Present

Gina Connects LLC Social Media Strategist, Los Gatos, CA

  • Produced and maintained a content calendar, which kept social media efforts on track

  • Used social media tools including Facebook Ads Manager, Zoho CRM, and Canva to enhance the efficiency of digital marketing efforts

  • Established digital outreach platforms through Facebook Ads Manager

  • Analyzed SEO to determine content optimization for establishing long-term content creation objectives

June 2019 - August 2019

Applicaster Marketing Intern, San Jose, CA 

  • Designed Quickstart Guides to outline company marketing standards to ensure consistent communication among sales representatives

  • Used Hubspot CRM to organize, analyze, and develop potential leads for marketing and sales teams, resulting in the development of top 50 leads in each industry

  • Assisted the Vice President of Marketing on a daily basis to aid with marketing and administrative tasks allowing him to focus on more strategic initiatives

  • Collaborated with and supported international sectors of the company (Mexico City, London, and Tel Aviv), which fostered relationships between non US markets and the San Jose office

April 2018 - May 2019

MeClub College Marketing Assistant, Orange, CA

  • Initiated the development of the marketing assistant role for a local startup entrepreneur to establish a footprint in the college student market

  • Developed online, event, and personal promotion strategies to target specific audiences

  • Planned promotional events at local venues to create welcoming and active environments and engage potential new users

  • Interviewed, hired, and managed a team of 13 student employees to augment the marketing efforts of the company

 

Education

Chapman University

Anticipated Graduation- May 2021

George L. Argyros School of Business and Economics

Bachelor of Business Administration, Marketing

Minor in Public Relations

Bloomberg Applied Statistical Analysis Certificate

Temple University Rome

Fall 2019

Fox School of Business

Study Abroad

 

Contact Me

  • Black LinkedIn Icon
  • Instagram - Black Circle
  • Black Pinterest Icon
  • Facebook - Black Circle